PepsiCo

The Brief

PepsiCo UK controls some of the countries best known brands. Many of the brands were under pressure as a result of the growth in emphasis in healthy eating. To respond creatively and ethically it faced an organisation-wide leadership challenge. It needed leaders that were pioneering in outlook and better able to influence the wider business beyond their own functions.

PepsiCo launched a highly successful breakthrough leadership programme for its key 'Band A' (i.e. senior management) population.

However, PepsiCo knew that turning the energy generated by this kind of programme into sustained and consistent day to day changes in leadership behaviour was a big challenge.

The Solution

Coach in a Box worked with PepsiCo to develop a tailored 2/3 month coaching programme to sustain the learning. Using the unique Coach in a Box platform it was able to deliver a high impact programme of this kind, with two-weekly one to one contact with the leaders for under £300 per head.

Each individual signed up to a personalised three month change programme after the course. The programme was supported by two specialist coaches, a personal coach who built up an understanding of the individuals and their business challenges and guided them through the programme, and a specialist who was able to work at a deeper more transformational level.

The programme mirrored the design of the workshop: The programme mirrored the design of the workshop diagram

Modules One and Two

Focused on helping delegates apply and bring to life the tools from the original programme. In particular it looked at how the pressures and stresses of day to day work undermine our best intentions as leaders and using the 'Mindtrap' technology helps leaders fundamentally change the way they respond to these.

Module Three

Focused on developing a vision for each leader at their best. Introducing four archetypes, it helped each individual identify their most powerful styles – and those that they currently under-use. In the light of the healthy eating agenda the module then introduced some thought provoking material on how to use diet, exercise and recuperation techniques to increase a leader's energy on a day to day basis.

Module Four

Went beyond the individual's own style to help them introduce change in the wider business. It introduced an 'experimental' approach to change, and encouraged individuals to try things they'd not normally have done. It also showed leaders how to transform 'difficult' relationships or 'engage unwilling stakeholders'.

The Results

Although the programme was voluntary 93% of delegates elected to take part and 100% of these felt that it met or exceeded their expectations.

As a tool for embedding the learning of the initial programme it was highly successful with, for example, individuals describing themselves as 40% more confident in applying the key elements of the programme.

"By fully exploring the lessons from our leadership workshops Coach in a Box meant that both the business and I get longer lasting value from the initial investment."

Band A Manager

But the ongoing coaching over 2/3 months also helped individuals bring their learning to life by making practical changes in the workplace. For example some individuals used the process to transform their day to day job by delegating day to day tasks and decisions to their teams and spending more of their time on strategic and creative activities. This has been quantified as a 60% increase in their time focused on significant strategic issues.

"I would only think about strategy if I was invited along to meetings, I now dedicate a least half a day a week to think about the future of my function and this business."

Band A Manager

"It has provided me with renewed vigour and enthusiasm for the development of myself and the people around me."

Band A Manager

 

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